4/1/2023 0 Comments Salesforce purchase slack![]() ![]() Any transaction would have implications for other unified communications players, including Zoom. Salesforce is likely to next add voice and video capabilities through further acquisitions (Slack currently relies on Amazon Chime for voice and video). ![]() ![]() Slack’s main rival, Microsoft Teams, is bundled with other Microsoft products for free, and this limits the scope for Salesforce to charge for the basic Slack product. The integration of Slack with Salesforce appears to be largely a defensive play to increase the ‘stickiness’ of other products rather than to drive revenue. However, the Slack deal is different from many of the other acquisitions. Other recent purchases include Tableau (USD15.7 billion) and Vlocity (USD1.3 billion). This latest purchase reflects Salesforce’s strategy to expand its business through acquisition, having completed over 60 transactions to date. Salesforce announced on 1 December 2020 that it will buy Slack, a primarily text-based business communications/collaboration platform, for USD27.7 billion. Listen to or download the associated podcast ![]()
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